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One of the best ways to stay within the law as well as making it easier to manage your email communications, is to use a service such as Constant Contact, Vertical Response, iContact or Emma. MailChimp offers a free option for companies with very small mailing lists.

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1. Ask. The simplest way to capture contacts is to Le Coq Sportif Eclat Trail

Once you have names and contact information, be careful how you use it. Laws protect people from spam, and you'll face fines (and customers' wrath) if you violate those laws. Generally, only add someone to your contact list if you've done business with them or they've given you their name directly, ideally with permission to add them to your mailing list; in other words, they've "opted in."

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Now comes the hard part: How do you actually get people Gallo 24 Kilates X Le Coq Sportif Lcs R 1000 Price

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> What information should you get? Most importantly, e mail addresses. Even in this age of social media, email is a powerful method for making sales and deepening connections. You might ask for other details, such as their Twitter handle or Facebook page, addresses or phone numbers. Beware though, the more information you request, the more likely someone is to quit filling out your sign up form or to hide you on Facebook.

4. Send a newsletter. Many people will sign up to receive valuable information relating to your products or services. In my company, for example, we send a monthly newsletter with use it now tips for small business owners. And they get a discount for signing up, too!

Stricter laws apply if you're collecting contact information on children under 13, so avoid that. You must clearly offer an "Unsubscribe" option when you send mailings, and quickly delete anyone who unsubscribes.

Coq Sportif Eclat Rose Exd

Coq Sportif Eclat Rose Exd

ask people who come to your store or website for their names and email address and ask people you meet for their business card. Something as simple as a sign ("like us on Facebook") or sign up list by the cash register is a start.

2. Give an incentive. Offer a one time discount to those who sign up to receive e mails from you or who "like" you on Facebook.

3. Tell them why they're signing up. Let them know they'll get notices of sales, discounts, new products, "family and friends" specials. Everyone likes a deal.

, USA TODAY

Coq Sportif Eclat Rose Exd

capture the names and contact information of everyone who comes to your website or place of business or who connects with you on social media. After all, they've sought you out, so they're prime prospects. Try to capture contact information of those you meet at business or social events and trade shows. They're all leads potential customers or referral sources.

What's in a name? While Shakespeare may have questioned the value of names, small businesses know better. Every name and email address of customers, prospects, or referral sources is valuable; every new follower on Facebook or Twitter is a potential new client. Names, contacts and followers are prized company assets and potential leads. So it's time to build your list.

Story HighlightsHoliday season can be a great time to expand your contactsE mail is a great way to keep in touch Once you have names and contact information, be careful how you use it!

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5. Hold contests. Most people love the chance to win something, and will gladly enter their name and contact information. This is a particularly good strategy for building a Facebook following. Hold a monthly Facebook contest where followers can win some free products or services.

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´╗┐Small Business Strategies

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The holiday season, as busy as it is, can be a great time to expand your contacts. You have a rush of holiday customers (at least I hope so!), and you're attending holiday parties and mixers. Make sure you capture contact information from all those folks you're meeting so you can keep communicating with them throughout the new year.

to give you their names and contact info or follow you on Facebook or Twitter or other social media?

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