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smoking ad campaign begins Thursday
"This is incredibly important. It's not every day we release something that will save thousands of lives," CDC Director Dr. Thomas Frieden said in a telephone interview.
The agency is hoping the spots, which begin Monday, will persuade as many as 50,000 Americans to stop smoking.
The billboards and print, radio and TV ads show people whose smoking resulted in heart surgery, a tracheotomy, lost limbs or paralysis. The $54 million campaign is the largest and starkest anti smoking push by the Centers for Disease Control and Prevention and its first national advertising effort.
Federal health agencies have gradually embraced graphic anti smoking imagery. Last year, the Food and Drug Administration approved nine images to be displayed on cigarette packages. Among them were a man exhaling cigarette smoke through a tracheotomy hole in his throat, and a diseased mouth with what appear to be cancerous lesions.
Last month, a federal judge blocked the requirement that tobacco companies put the images on their packages, saying it was unconstitutional.
That bold prediction is based on earlier research that found aggressive anti smoking campaigns using hard hitting images sometimes led to decreases in smoking. smoking rate has stalled at about 20 percent in recent years.
that he uses to speak and breathe.
"There is an urgent need for this media campaign," Matthew Myers, president of the Campaign for Tobacco Free Kids, said in a statement.
The CDC was set to announce the three month campaign on Thursday.
Arnold Worldwide, found Wright and about a dozen others who developed cancer or other health problems after smoking for Supra Sneakers For Men the ads.
think of it whenever they have an urge to buy a pack of cigarettes, said Glenn Leshner, a University of Missouri researcher who has studied the effectiveness of anti smoking ads.
Advocates say it's important to jolt a weary public that has been listening to government warnings about the dangers of smoking for nearly 50 years.
One of the print ads features Shawn Wright from Washington state who had a tracheotomy after being diagnosed with head and neck cancer four years ago. The ad shows the 50 year old shaving, his razor moving down toward a red gaping hole at the base of his neck Fila Fetal Black Running Shoes Price
Graphic ads are meant to create an image so striking that smokers and would be smokers will Supra Skate Shoes Uk
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Leshner and his colleagues found that some ads are so disturbing that people reacted by turning away from the message rather than listening. So while spots can shock viewers into paying attention, they also have to encourage people that quitting is possible, he said.
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